News: IP addresses considered personal by EU privacy chief

[dracodraconis]

The head of the the European Union's data privacy regulators states that IP addresses should be considered personal information. This conflicts with the views of some industry players, such as Google, that consider IP addresses to be linked only to the computer and not the person, so should not be considered personal information. For example, "click fraud" can be detected by tracking the IP address of those that click on an ad. Multiple "clicks" from the same IP indicates that the ad traffic is being artificially inflated.