Sci Fi Channel rebrands as SyFy; angers Twitter users everywhere - The Ampersand

Sci Fi Channel rebrands as SyFy; angers Twitter users everywhere - The Ampersand

Ignoring the Twitter aspect of the article, the Sci Fi channel is reputedly rebranding itself as Syfy. According to the channel's press page, they are doing this to expand their marketing potential beyond TV-based science fiction. The whole thing smells of fiction, but we"ll see in July if this report has any basis in fact.